Our client, Somerston Hotels, one of the top UK franchisees of the Express by Holiday Inn, Holiday Inn Express and Ramada Encore Hotels brands, has seen an encouraging boost in the performance of its website, despite an overall industry downturn.
An increase in web traffic and online bookings has been achieved through a reinvention of the company’s online presence in partnership with new media agency Alienation Digital.
Somerston Hotels launched a new suite of websites at the end of March 2009, and attracted a 17% increase in visiting traffic within the first month. In the same period, 43% more visitors were referred to the site from Google as a result of a carefully managed search engine optimisation campaign.
Alienation Digital won the project following a competitive tender process in which agencies were briefed to present 33 unique hotel presences without the cost and complexity of a separate website for each hotel. Alienation Digital’s solution was to unite the hotel websites within one content management system, with individual templates designed for each of the four separate brands: including a central portal site for the Somerston Hotels brand.
Find out more on our web design Glasgow agency site
Friday, June 5, 2009
Wednesday, June 3, 2009
Glasgow New Media Agency to Work Free for a Day
Despite the grim economic news, Glasgow new media company Alienation Digital has just recorded its most successful year ever. Managing Director, Neil Barr, puts this down to an understanding of how to deliver return on investment to customers. Customers range from the public to the private sector and include numerous charities throughout the UK.
Alienation now wishes to say thank you to the market for its confidence and will offer the resources of the entire company free for one day to a registered charity. That is one day of 15 experts’ time dedicated to helping the selected charity raise more revenue. This could be, for example, building or improving their web site, improving their search engine rankings, introducing them to the delights of Twitter or video e-marketing.
Alienation Digital’s experience of designing and developing websites for the Third Sector includes clients such as Acevo, Children’s Hospice Association Scotland, Richmond Fellowship, Cranstoun Drug Services and Beatson Institute for Cancer Research. Typically Alienation can provide a return on investment of less than 9 months when they engage with their customers, and that translates to them as an increase in revenue.
Managing Director Neil Barr has said; “Following our most successful year to date and our continued success in 2009, I am delighted to be able to give something back by offering the agency free for a day. Our experience in the Third Sector has shown that charities can really reap the rewards of a great website, by using it as a tool for fundraising, volunteer recruitment, or simply to communicate their work to the people that need them most”.
To be considered for some pro bono work, simply call 0141 575 9700 or e-mail workforfree@alienationdigital.co.uk to register your charity for this fantastic prize. This could be the fastest Return on Investment your charity has ever made!
Alienation now wishes to say thank you to the market for its confidence and will offer the resources of the entire company free for one day to a registered charity. That is one day of 15 experts’ time dedicated to helping the selected charity raise more revenue. This could be, for example, building or improving their web site, improving their search engine rankings, introducing them to the delights of Twitter or video e-marketing.
Alienation Digital’s experience of designing and developing websites for the Third Sector includes clients such as Acevo, Children’s Hospice Association Scotland, Richmond Fellowship, Cranstoun Drug Services and Beatson Institute for Cancer Research. Typically Alienation can provide a return on investment of less than 9 months when they engage with their customers, and that translates to them as an increase in revenue.
Managing Director Neil Barr has said; “Following our most successful year to date and our continued success in 2009, I am delighted to be able to give something back by offering the agency free for a day. Our experience in the Third Sector has shown that charities can really reap the rewards of a great website, by using it as a tool for fundraising, volunteer recruitment, or simply to communicate their work to the people that need them most”.
To be considered for some pro bono work, simply call 0141 575 9700 or e-mail workforfree@alienationdigital.co.uk to register your charity for this fantastic prize. This could be the fastest Return on Investment your charity has ever made!
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